EcoRestoration Alliance · Website Implementation Spec · Part 2 of 3

Core Pages — Home · Science · Initiatives · About

Build sheets for the four Orbit-A pages. Each: purpose, wireframe, copy (tagged), images, interactions, rationale.

P1 Home — /

Status: already built. homepage/index.html is the faithful replica of the design team's prototype and ships as-is — it IS the spec for this page. Sections, in order: white header (Home/Members only) → forest hero ("Restoring the Planet's Living Systems") → Climate Repair (black band, color wheel) → three pillars (Science/Action/Storytelling + mangrove banner) → Global Alliance (text | world map | events + 8 partner tiles) → Exemplary Projects intro + 3 alternating rows (ARARA, Nakivale, Panama) → Healthy Ecosystems (sub-heads + curved-corner box + photo gallery) → Donate band (curved-corner card, right) → Currents (5 posts) → footer.

Only permitted change at launch: the header may adopt the extended nav (Part 1 §02) after Stefan & Mary sign off. Everything else is frozen.

P2 Science / CCQ — /science

Purpose: the credibility engine. Make a skeptical, science-literate funder think "this is a real, quantified blind spot — and these people found it." Orbit A. Primary CTA → Door 1; secondary → download decks/paper.

Audience: climate philanthropy & family offices (warm leads arriving from decks/intros); journalists; scientists.

Wireframe

Hero — black-bold band
H1 (white + vivid-green emphasis)"Earth's air conditioners are breaking down."lead para + Read-the-paper btnRead the paper
cycle-wheel art
The blind spot — dark-bold, 3 stat columns
15–45%
of climate forcing
4–10×
undervalued
2–4°C
local cooling, months
The accidental experiment — image left, text right
ship-tracks img (slot)
H3 green + 2 paras
How nature cools — 3 columns w/ green hairlines
Water
para
Clouds
para
Life
para
The paper & authors — dark-bold
paper card: title, authors, abstract, download
author headshots (slots)
For funders — CTA band
deck downloads (FO / Philanthropy)
Door-1 card → /donate Talk to us

Copy

adapted Hero.

The Science of Cooling Climate Quickly

The planet is heating because Earth's air conditioners are breaking down.

Forests, soils, wetlands and ocean life form a living climate-control system — moving water, seeding clouds, and shading land. Climate policy measures carbon and misses most of this. ERA's whitepaper, Cooling Climate Quickly, quantifies the blind spot — and the fastest, cheapest cooling lever we have.

verbatim numbers Stat columns. "15–45% — of today's climate forcing traces to degraded ecosystems, invisible to carbon-only accounting." · "4–10× — how far conventional carbon math undervalues restoration's climate benefit." · "2–4°C — local cooling that restored ecosystems can deliver within months."

adapted The accidental experiment.

A natural experiment proved the lever is real

In 2020, new shipping-fuel rules abruptly cut sulfur emissions — and with them, the bright ship-track clouds that had been quietly shading the oceans. Warming jumped. It was an accidental planetary experiment, and its lesson cuts both ways: if thinner clouds can heat the planet that fast, restoring the biological processes that brighten and seed clouds can cool it. Biology is not a bystander in the climate system. It is the control knob we've been ignoring.

draft How nature cools (3 columns): Water ("A living landscape is a water pump — vegetation moves rain inland and re-wets the small water cycle…"), Clouds ("Life seeds clouds: forests release the biological particles around which droplets form…" — include the June-newsletter line "Forests don't simply grow where it rains — they ensure that it rains where forests grow."), Life ("Soil, fungi, whales and watersheds form one connected cooling engine; restore the parts and you restore the function.").

adapted Paper card: title, one-paragraph abstract (lift from /ccq/ page), author list (von Herzen, Bunyard, de Laet — confirm final list), download button, "co-developed by human and artificial intelligence, reviewed by humans" one-liner (backstage AI framing). For-funders band: two deck-download cards (Family Office / Philanthropy versions) + Door-1 card: "If CCQ changes your map of what's fundable, let's talk. → Fund a leverage point" linking /donate#fund.

Images

Rationale

Leads with the hook (vision-ladder rung 1), proves with numbers fast (funders skim), then earns depth. The shipping story is the most persuasive single artifact ERA has for skeptics — it gets its own section. AI stays backstage per the orbit rules.

P3 Initiatives — /initiatives

Purpose: proof the thesis works on the ground — "from conversation to implementation." Orbit A. CTA → Door 1 ("fund a hub") and /engage.

Wireframe

Hero — dark-bold
H3 green label"From conversation to implementation" + lead
Flagship hubs — 2 large cards, curved-corner
EcoFinca Panama
photo slot + para + status
Edward's Hamlet, Uganda
photo slot + para + status
Exemplary projects — 3 alternating rows (reuse homepage pattern + imgs)
ARARA img
name + para
ERA Fund + African Consortium — 2 columns
ERA Fund
para + Door-1 link
African Consortium
para

Copy

draft Hero: "Restoration you can stand on. ERA's learning hubs and exemplary projects turn the cooling science into places — living laboratories where restoration is designed, measured, and made replicable." Hub cards:

EcoFinca · Panama Canal watershed

ERA's first demonstration site: a working farm-and-forest laboratory in the watershed that feeds the Panama Canal. Regenerative agriculture, water-cycle restoration, and community training — proving that restoring the rain is also economic infrastructure. Status: live — launched May 2026.

Edward's Hamlet · Uganda

A community-led regeneration centre prototyping ERA's model in East Africa — soil, water, and livelihoods restored together, seeded by the ERA Fund's first loan. Status: active prototype.

verbatim Exemplary projects: reuse the three homepage project descriptions and images exactly (ARARA, Nakivale Refugee Regenerators, Panama Restoration Lab). draft ERA Fund: "A member-governed fund making small, catalytic loans and grants where they unlock the most — seeded by a founder donation, now backing its first projects. → Fund a leverage point." African Consortium: one para on the member-led coalition coordinating hubs across the continent (confirm scope with ERA).

Images

Rationale

Hubs lead (they're the differentiator vs. "lots of orgs do hubs" — these are *instrumented* hubs tied to the cooling science); projects reuse known assets; the Fund gives Door-1 funders a concrete vehicle.

P4 About — /about

Purpose: identity and trust. Who ERA is, what it believes, who stands with it. Carries the 10s and 30s rungs of the vision ladder. Orbit A with one B-doorway.

Wireframe

Hero — dark-bold
H310-second mission + lead para
How we work — 3 intelligences (30s reveal), green hairlines
Natural
para
Human
para
Artificial
para + link → /era2
Values — 5 items, two columns
values list (from live site)
UN Decade badge slot + photo
People — board & stewards grid (headshot slots)
Jon
Precious Phiri
Jonathan Cloud
+ others
Partners & members — logo wall + 8 tiles (reuse)
logo wall (slots) + partner tiles

Copy

adapted Hero: "ERA makes nature's cooling power visible, fundable, and real. We are an alliance of ~600 scientists, Indigenous leaders, regenerative farmers, storytellers and funders — a bridge and translator between the people restoring Earth's living systems and the science and resources they need. And increasingly, a builder: our fund and learning hubs turn the thesis into ground truth."

adapted Three intelligences: Natural — "the living systems that already regulate climate; our first teacher and final metric." Human — "a global network's lived knowledge: Indigenous practice, field science, craft." Artificial — "tools like the Big Map that make a scattered field legible. → See where this is going (ERA² & the Oracle)". verbatim Values (from the live site's "Rooted in Our Values"): biodiversity & bio-inspiration · pragmatic optimism · Indigenous wisdom and modern systems · intergenerational impact · servant-leadership. draft People: name + one-line bios (board: Jon Schull, Precious Phiri, Jonathan Cloud (Treasurer) — confirm full slate). Partners: UN Decade endorsement line + logo wall (Green Belt Movement, Ecosystem Restoration Communities, Bio4Climate, REDES, Geoversity, OzGreen, SGEI…) + the 8 partner tiles from the homepage.

Images

Rationale

The "three intelligences" block is the one sanctioned Orbit-B doorway on an Orbit-A page — it earns the reveal in context and routes the curious to /era2 without spooking anyone.