New Website — Strategy & Design

The rationale and design files behind expanding ERA's one-page prototype into the new multi-page site. Share this with colleagues for feedback.

Original Open live ↗ One-page prototype · ecorestorationalliancenow.org Original one-page prototype
Clone Open live ↗ New multi-page site · /newsite New multi-page site clone

Scroll each panel — the multi-page clone faithfully reproduces the one-page prototype, then splits it into navigable pages.

The strategy

Communication & Website Strategy Brief →
The communication strategy the site implements: vision ladder, the two-orbits model, proof-point bank, fundraising doors, and full source list.

The design files (build spec)

Spec — Part 1: Overview
Rationale, sitemap, design language (measured values), voice rules, asset manifest, build order.
Spec — Part 2: Core Pages
Build sheets for Home, Science / CCQ, Initiatives, About.
Spec — Part 3: Deep Pages
Stories / Currents, ERA² & the Oracle, Engage, Donate (+ /fund and /sustain).
View the multi-page site → Back to Staff Dashboard